The Music Collective is a sub brand under Dopamine that revolves around the concept of elevation through music. For this sub brand, I wanted to use the original brand's identity, philosophy and vision to create something music-related as a way of diversifying the brand's product portfolio and also bringing to light the power of music as a form of elevation and transcendence. The Music Collective curates visually stimulating, unique graphic headphones and other music equipment that embody Dopamine's brand identity and brand voice!